Case Study: Coca-Cola Europacific Partners
When CCEP decided they needed a new way to uncover valuable opportunities in their abundance of data, they turned to dijuno. Now teams with all levels of data literacy can access performance-driving insight in seconds to enable faster insight-led decision-making.
The Challenge:
CCEP wanted a new way to allow everyone in GB to access performance-driving insight, on-demand. Importantly this needed to be holistic, drawing on all their key data sources and consistent (avoiding multiple versions of the truth). The clear intention was to help the business to become more agile to capture business opportunities as they arose.
The CCEP GB Insights team had recognised that their data was complex, fragmented, and in the hands of a few experts. This meant that they were often busy in ‘reactive mode’, responding to questions from across the business rather than being able to lead the strategic agenda. More broadly, commercial and marketing teams struggled to access performance-driving insights when they needed them. At times, this could leave them on the back-foot when engaging with customers and channel partners.
Why choose dijuno?
Deep FMCG & retail expertise, already encoded within the software
Powerful insight-discovery capabilities that extend what is humanly possible in terms of scale, speed and accuracy
Dynamic discovery (not just templated updates), uncovering the real opportunities
Holistic guidance – dijuno draws from multiple sources of information automatically
Fully explainable findings – dijuno reveals the ‘why’ behind the ‘what happened’ (not a ‘black box’)
User-friendly interface and outputs – making insight accessible to all
Fully editable Powerpoint® slide decks in seconds
Automated, personalised alerts when data is refreshed
Coca-Cola Europacific Partners
A leader in one of the largest FMCG sectors in Europe. In GB alone they sell more than four billion bottles and cans of soft drink every year.
Collaborative Approach
CCEP and dijuno started by setting a shared vision – focused on guiding colleagues to action at speed and scale. An engagement plan was agreed, starting with a Pilot and then scaling to the broader GB organisation. The Pilot created the space for ‘trailblazer’ colleagues to experience the dijuno service and discuss customisation requirements. It was soon clear that dijuno represented a breakthrough in how colleagues could root-cause performance opportunities - and then enrol others to help unlock them.
“Previously, I used to spend hours doing analysis – and the nature of that analysis is that often I would explore many paths, but several would end up as dead ends. With dijuno, I get the answers that I am looking for in just a couple of minutes – and I’m spending more time focused in areas where I can have a real impact.”
Impact
Whilst the initial release was planned to a select group within the business, demand for the dijuno insight engine soon came from all quarters – from National Accounts and Category teams to Revenue Growth Management (RGM) to External Affairs. And because dijuno makes insight accessible to all (regardless of data or system literacy), colleagues across the business found themselves equipped with the performance-driving insight that they needed to make a real impact.
The speed of dijuno has changed how teams operate. Now colleagues can root-cause business performance right there in demand-planning meetings – whilst National Account Managers can uncover growth-levers in seconds, even during Customer meetings.
“dijuno is really driving the pace of business. I can quickly ask about a specific brand or our company performance in a certain category – in any channel or retailer – and within seconds there are the key nuggets of information I need to choose direction and unlock additional resources as needed.”
And so that no-one misses a trick, the LookoutTM email alerts share the most relevant discoveries with each individual, as soon as data is updated. This helps Sales, Category and Marketing managers to lead the thinking, both internally and externally, and focus their time where they can have the greatest impact – in action rather than analysis. This has helped to drive pace and agility in business decision-making.
By capturing specific sales opportunities that are not immediately obvious, CCEP have been able to drive record share performance on key brands.
Importantly, people across the business are elevated to focus their time where they can have the greatest impact – in action rather than analysis. This has helped to drive a new pace of business.
“dijuno has been an essential part of our Insights transformation journey. With people across the business able to access the performance-driving insights they need in seconds, we’re able to choose the right course of action fast. Importantly, we now have one version of the truth – and are able to adapt more quickly, both internally and externally with our customers”
