Constantly in search of a better way.

Google started in a garage, dijuno was born in a lift. And it was all about not working weekends.

Our founding story

Monday mornings aren’t known for their creative brilliance. But when our CEO-to-be found himself in a lift with a leader in a major CPG on a particularly dreary one, a conversation ensued that changed the course of history*….”

How was your weekend?

“Busy - we needed to quickly find out what’s going on with one of key brands in the Discounters. That was my weekend!”

Oh?

“Well our data sits in silos so I needed to pull data from the different sources, run a bunch of different analyses to figure out the patterns driving performance - and then of course build out the story in a deck. Got there in the end! ”

Do you think there might be a better way?

“If there is I’d like to see it!”

Well I’m not techie, but I know the industry and I reckon we can find a way.

And so dijuno was born...

*perhaps not yet. But watch this space.

Meet the team

David

CEO & Founder
With 25 years experience providing insights to P&G and other FMCGs and a passionate belief in their power for positive change, David created dijuno to unlock them for the market at scale.

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Dave

Chief Product & Technology Officer
A serial entrepreneur, Dave has a proven track record applying deep technology to solve commercial problems in powerful new ways.

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Linda

Head of Commercial Partnerships
Loves sales growth. Hates spreadsheets. Linda brings years of commercial expertise to help customers unlock the wealth of opportunities dormant in their data.

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James

Product Manager
Combining deep knowledge of FMCG with a passion for problem solving, James works with customers and engineers to embed and evolve dijuno, making it more powerful every week.

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More than just words, our values are embodied in our work. They’re how we do business and how we deliver our best, guiding actions every day.

We’re driven by discovery to explore opportunities and drive real change.
We provoke new thinking, experimenting and challenging the status quo, all with the goal of being uncannily helpful.
We embrace challenge and risk with a sense of adventure, and we do the right thing when it’s hard. Crucially, we understand that playing on the edge is only possible when we’re honest and fully trust each other.
Winning together drives each of us, and impact is everything. So we bring all of our passion to all that we do, focused on results and choosing not just to lead, but to leave a legacy.
The greatest triumphs have their roots in the pursuit of freedom. The freedom to be yourself and the empowerment to see your best self thrive. Unleashing potential in others and inviting fresh perspectives to drive our creativity.
Reliable, accountable, professional - never to be undervalued, these three pillars are how we build trust and rise above the competition. From there we lead, owning outcomes and elevating all, acting as owners for our clients’ businesses.