New Perspectives
Delve into our resources on the topics that matter when it comes to driving commercial impact from your data.
dijuno: Finding your business's night panel: A lesson from Saab on focusing attention
In the rapidly evolving FMCG and grocery retail landscape, the deluge of data and analytics can often feel overwhelming, much like a pilot navigating through a storm. The lesson of Saab's innovative Night Panel provides a striking parallel for businesses today.
It’s just a name, right?
The idea for a rebrand came from our clients, not from us. We heard that ‘Interrodata’ was seen by some as a great name (I get it – you interrogate the data to find answers), for others it just didn’t capture the essence of us as people – nor the ‘magic’ of our software.
Case Study: Coca-Cola Europacific Partners
When CCEP decided they needed a new way to uncover valuable opportunities in their abundance of data, they turned to dijuno. Now teams with all levels of data literacy can access performance-driving insight in seconds to enable faster insight-led decision-making.
Insight Transformation: Driving Commercial Impact
Insights transformation has the potential to accelerate business performance – but needs to be led from the business need, not from the technical solution. A shared definition of ‘insight’ and a focus on ‘action triggers’ will help to ensure that the commercial impact is realised.
Sales Insights: Turning Data Analysis Upside Down
Large Companies employ teams of insight specialists to undertake this work. They also use their market research agencies to do a lot of the work through regular reports or specific briefs.